In 2023, Noah Seely embarked on a mission to redefine the way people connect and celebrate life's moments through a unique venture named VALA. The name VALA, derived from the Latin word "valere," meaning strength and vitality, epitomizes our philosophy and unwavering commitment to helping you savor every moment, no matter your goals or abilities. If you're striving to live life to the fullest, you're already one of us.
Noah's journey began with a childhood fascination for pushing boundaries, which led him to set his sights on joining the Navy's elite global force. Guided by an unwavering sense of determination and purpose, he embarked on his journey as a Naval Officer, leading sailors, surmounting challenges, and relishing every moment of the adventure. Then, an unexpected twist of fate struck Noah—a head-on collision with a drunk driver. This experience marked a profound turning point in his life.
While Noah was fortunate to survive the incident, he sustained significant injuries that separated him from continuing his service in the Navy. Despite personally experiencing the consequences of alcohol misuse, he firmly believed that alcohol itself was not the sole culprit. During his recovery, he began to question the scarcity of an alcoholic option with a lower ABV and fewer calories, one that could support a more responsible, health-conscious lifestyle. This wasn't merely a passing thought; it was an awakening.
Out of this introspection, VALA Lifestyle Seltzer™ was born—a meticulously crafted, low-calorie Vodka + Birch Water Seltzer boasting a refined 2.5% ABV. With enticing flavors like Cucumber Mint, Watermelon Lime and Yuzu Lemon, VALA isn't just a beverage; it's a tribute to resilience, transformation, and a more mindful way of living. It represents a belief in the power of each individual to make conscious choices and establish a relationship with alcohol that allows for moderation.
VALA aspires to connect a global community of individuals who are discovering the beauty of moderation, one low-alcohol beverage at a time. Together, we celebrate life, wellness, and the vitality that comes from making conscious choices.
At VALA, we invite you to join us on this incredible journey. Whether you're a seasoned adventurer or just beginning to explore the world of low-alcohol beverages, we are here to be a part of your story. Let's raise our glasses to a future filled with meaningful connections, unforgettable moments, and the enduring spirit of VALA. Cheers to embracing life's pleasures responsibly and savoring every drop of it.
VALA—Hold the Balance.™